Light Up the Village

Light Up the Village

This value- and experience-driven campaign showcases the opportunity to come to Whistler for a relaxing, pre-festive getaway during the first two weeks of December. Campaign will encourage visitors to explore the Village, take in the beautiful seasonal light displays, do some holiday shopping and have take in our unique "winter wonderland" before the crowds arrive for peak winter season.

Visitor highlights include early-season skiing and other winter activities, a shopping voucher program with local retailers, a self-guided holiday décor and seasonal light display tour, ice skating in Olympic Plaza, Family Apres, Vallea Lumina's winter product launch, the Whistler Film Festival, the Whistler Holiday Market and other holiday-themed fundraisers, programming and performances.

Target Dates
December 1 - 15, 2021
Target Audience
All
Marketing Focus
Regional and Destination
Partners
Retail, Lodging and Activity Sectors, RMOW, Arts Whistler
Landing Page
whistler.com/lights

If you have any questions or have a new idea to explore, please contact Katie Williamson, Manager of Destination Development, at kwilliamson@tourismwhistler.com or (604) 938-2775.

1. Retail Sector members are invited to sign up as a Shopping Voucher location!

To drive visitation for early December: we are renewing our $25 Whistler Shopping Voucher promotion in which customers booking 2+ night stays on Whistler.com for arrivals December 1-15 are eligible to receive 2x free $25 Shopping Vouchers to use at participating locations. A limited number of vouchers will also be available for purchase at a discounted rate on Whistler.com ($20 purchase price for a $25 voucher), which will be available to visitors who missed the online promotion.

In order to participate, all voucher locations must agree to the following:

  • Be a current member in good standing of Tourism Whistler
  • Be open for the duration of the initiative (minor scheduling modifications permitted i.e. closed Mondays)
  • Accept vouchers at the full $25 value, without restrictions, through our digital coupon platform CouponTools
  • There is no cost to participate! Participating locations will be reimbursed 100% for all vouchers accepted at their location
  • Additional offers, promotions, festive decorations or experiences at each location are encouraged
  • A minimum of 20 participating retail locations is required to move forward

About CouponTools

The CouponTools digital voucher platform allows users to redeem their non-transferable voucher via a mobile device. Each retailer will be issued training instructions and a unique password that will validate coupons at their location. Once the voucher is "redeemed," the retail staff can credit the customer bill $25. Vouchers will have no cash value, so no change should be given. Weekly reporting will be provided to all locations to assist in tracking, and full reimbursement will follow the program completion.

Further details will be sent to all interested businesses - please sign up below!

Sign Up for Voucher Program

2. Holiday Decoration & Lighting Tour Sign Up

Tourism Whistler will create an interactive self guided tour in our new App, Go Whistler Tours that enables visitors to experience some of Whistler’s best holiday decorations and outdoor lighting displays. Show off your exterior lighting and/or your lobby or foyer holiday displays, and we will feature your location as part of the tour this festive season!

Sign Up to Join the Tour

1. Create a New Experience: Do you have a fun, creative holiday idea for early December that will appeal to visitors? Let's partner! Suggestions include:

  • Warming stations with hot apples cider, hot cocoa, etc
  • Holiday craft stations
  • Holiday pop-up performances
  • Live ice sculpting

To learn more about available funding for new or related experiences, please review our Experiences Fund Application Criteria.

2. Feature an Event Listing: All holiday-themed and relevant events from December 1-15 can be entered in our Events Listing Calendar, and will be piped into a dedicated feed that will be located on whistler.com/early-season-deals

Submit your events here.

Spread the word!

  • Familiarize yourself with all upcoming Whistler pre-festive events on whistler.com/early-season-deals
  • Visit this page regularly to view participating shopping voucher locations
  • Share pre-festive messaging and offers on your social channels
  • Decorate your hotel, shop or check-in desk, and join the Holiday Decor Tour
  • Don't forget to tag all of your social posts and photos with #OnlyInWhistler and @GoWhistler
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