Spring Ecotourism

Rainforest Exploration & Valley Biking (Spring Ecotourism)

This communications-led initiative aims to celebrate our incredible coastal rainforest: we will invite our visitors to explore more of the valley and its inhabitants and learn about the benefits of our seasonal rain. Highlighted topics may include educational components around how rainforests work/why they are important, wildlife emerging from winter hibernation, spring bird migration, etc.

Target Dates
Mid-April to June
Target Audience
All (Family and group friendly)
Marketing Focus
Regional and Destination (focus on retirees, baby boomers, nature enthusiasts)
Partners
Activity Sector, RMOW, AWARE
Landing Page
whistler.com/spring

If you have any questions or have a new idea to explore, please contact Katie Williamson, Manager of Destination Development, at kwilliamson@tourismwhistler.com or (604) 938-2775.

1. TBC 2020: New Valley Biking & E-Biking Route Maps

A Valley Bike & E-Bike Route Map is schedule for development in 2020, with a target print/distribution of Fall 2020 or Spring 2021. Custom map will include Creekside, Rainbow Park/Whistler Golf Course and Green Lake circular routes featuring points of interest, public art, nature viewing areas, First Nations history and historic locations. Members along each route will be invited to participate as an 'experience stop'.

2. Participate in It's a Spring Thing dining offers

Restaurants are invited to submit up to four (4) dining specials from mid-April to mid-May. Online forms can be found here. The deadline to be included for the campaign launch is April 7

1. Create an Experience: Do you have a fun, creative idea that will help visitors better experience Whistler's place in the Coastal Rainforest? Let's partner! Suggestions include:

  • Bird watching walking tours
  • Binocular borrow program
  • Junior Rangers programs
  • Rain gear demo
  • Rain-activated art and animation

To learn more about available funding for new or related spring experiences, please review our Experiences Fund Application Criteria.

2. Feature a Spring Event Listing: All spring events will be featured in our Events Listing Calendar.

Submit your Spring events here.

Spread the word!

  • Familiarize yourself with It's a Spring Thing dining and activity offers.
  • Familiarize yourself with all upcoming events on the Whistler.com Events Calendar, including Go Fest - Whistler's Great Outdoors Festival
  • Share Spring messaging and offers on your social channels
  • Educate yourself on local walks and hikes that showcase Whistler's spectacular rainforests
  • Don't forget to tag all of your Spring posts and photos with #onlyinwhistler and @GoWhistler
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