Member Services

COVID-19 Information & Resources for Members

Tourism Whistler is continuing to monitor the COVID-19 (coronavirus) situation closely. We are staying in close contact with our resort and industry partners, and we are committed to keeping our membership informed as the situation evolves.

BC's Restart Plan

On May 6, the provincial government released BC’s Restart Plan, which outlines a phased approach for gradually re-opening the BC economy. We are currently in Phase 1 of the plan, with Phase 2 set to begin mid-May.

In Phase 2, the province will see activities resume in areas such as retail, personal service establishments, restaurants, cafes and pubs, museums and art galleries, as well as parks, beaches and outdoor recreation.

If transmission rates remain low or in decline, Phase 3 will take place between June and September, and will include the re-opening of hotels and resorts, additional park openings, and overnight camping. We anticipate Phase 3 will align with the province lifting its advisory against non-essential personal travel.

Phase 4 will not begin until the threat of COVID-19 has been significantly diminished through widespread vaccination, broad successful treatments, evidence of community immunity, or the equivalent.

For more information about BC’s Restart Plan, visit www.gov.bc.ca/restartbc.

Reopening Guidance and Best Practice Protocols

Whistler's Guidelines for a Safe Restart

As BC moves into Phase 2 of its restart plan, the restoration of Whistler's services will begin as the economy progressively reopens and a "new normal" is established. During this progressive reopening, it is critical that all Whistler businesses take a proactive approach to ensuring all required practices are in place before reopening, in order to manage risk – both for the community and visitors alike.

The Provincial Health Officer has ordered specific practices to be implemented and these orders must be followed. Guidance has also been provided for specific industry sectors. It is important to note that the Provincial Health Officer has ordered that all employers must post a copy of your COVID-19 Safety Plan on their website, if they have a website, and at the workplace so that it is readily available for review by workers, other persons who may attend at the workplace to provide services and members of the public.

Our community’s recovery relies on each of us doing our part.

The Resort Municipality of Whistler (RMOW) has taken the lead on collecting and communicating general COVID-19 guidance and best practices for all Whistler businesses to follow as they plan to resume operation. This includes information and restart plans created by government officials and various sector associations.

All Members are encouraged to review the COVID-19 business best practices resources available on the RMOW’s website, including a one page reference sheet for all Whistler businesses.

More information is available at whistler.ca/SafeRestart.

Recommended Key Messaging

At this time, Tourism Whistler recommends the following key messaging:

  • Provincial health authorities continue to recommend against non-essential personal travel at this time, but we look forward to welcoming our guests back to Whistler soon.

  • Please continue to follow the recommendations of health authorities to keep yourself and other safe – wash your hands regularly, practice social distancing, and stay home if you are feeling unwell.

  • COVID-19 information and resources for travellers is available at whistler.com/covid.

  • Anyone with questions related to COVID-19 or public health in Whistler should consult Vancouver Coastal Health, the health authority for our region.

Visit Destination BC’s website for additional messaging guidance for tourism stakeholders in the province.

Member Check-In Meetings — Bi-Weekly

This bi-weekly Member meeting provides a forum for Tourism Whistler's business member community to discuss the impacts of COVID-19 in Whistler including resort forecast and Tourism Whistler's response and recovery actions for both the short-term and mid-term. — RSVP here

Additional Resources for Members

Destination BC has created a hub of information for tourism stakeholders across the province, including industry resources like the Vancouver, Coast & Mountains (VCM) Tourism Resiliency Program, government support and FAQs. Learn more here.

The RMOW has compiled an overview of all provincial and federal resources available to individuals and businesses during COVID-19. The document will be updated regularly as programs are announced and refined. View the RMOW’s Economic Resources Overview here.

The Whistler Chamber of Commerce has been sharing guidance and resources for Whistler business, including information on federal and provincial programs being put in place to support businesses, workers, and economic recovery.

Government Response

National

For an overview on the national response to the COVID-19 outbreak, including travel advisories and Canada’s COVID-19 Economic Response Plan, visit Coronavirus Disease (COVID-19): Canada’s Response.

Provincial

For an overview of the provincial response to COVID-19 including measures that have been put in place to mitigate the spread of the virus, and support available for British Columbians, visit the BC government’s COVID-19 Provincial Support and Information page.

Local

For information on Whistler’s community response to COVID-19, please visit the Resort Municipality of Whistler’s website

Information & Updates

Guest Information

Tourism Whistler has created a guest-facing COVID-19 Information and Resources for Travellers page on Whistler.com with local, provincial and federal updates. View the page at whistler.com/covid and please feel free to share this link through your channels.

We have also developed a COVID-19 Business Impact in Whistler document which summarizes how businesses in the resort have modified their operations in response to COVID-19. This document lives on whistler.com/covid and is updated daily.

* We ask all Members to keep us informed regarding operational changes to your business by emailing reservations@whistler.com. We also encourage all businesses to keep their Google Business Listings up to date, including closures and/or modified hours of operation.

Whistler Blackcomb

Vail Resorts has announced all of its North American resorts, including Whistler Blackcomb, will remain closed for the 2019/20 winter ski season. Information about refunds and credits for pass holders and pre-purchased lift tickets, lodging, ski school and equipment rentals is available here.

Whistler Blackcomb is hopeful mountain operations will reopen for Summer 2020, but it is too early to announce specific opening dates or activities at this time. More information will be shared as it becomes available.

BC Parks

Many BC Parks and recreation sites and trails are set to re-open for day-use on May 14 and for overnight camping on June 1. However, provincial parks and recreation sites that attract large crowds, or whose opening could pose a potential health risk to near-by communities, will remain closed until further notice. This applies to most BC Parks in the Sea to Sky region. To review the operational status of all BC Parks go here (note: Whistler, Squamish and Pemberton are included in the South Coast region) and for a list of BC recreation site and trail closures go here. BC Parks is also asking visitors to stay local and only visit parks close to home. As advised by provincial health authorities, please do not travel to visit parks outside of your community at this time.

Tourism Whistler’s Marketing Efforts in Response to COVID-19

Provincial health authorities recommend against non-essential personal travel at this time. Tourism Whistler, along with many other DMOs across the province, is supporting this message through our owned channels, and we have currently suspended all proactive advertising campaigns.

We look forward to welcoming our guests back to Whistler soon.

In the meantime, aligned with Destination BC’s direction, Tourism Whistler has been focused on a three-phased approach to marketing – Response, Recovery, Resilience. We have been in the Response phase for the past several weeks, and are now beginning to transition into our Recovery phase, in alignment with BC’s Restart Plan. Near-term plans will be hyper-local and community focused. Once the recommendation against non-essential personal travel is lifted and we are once again ready to welcome visitors to Whistler, our marketing efforts will shift to a regional-BC focus and then eventually to national Canada. US and international marketing plans are yet to be determined.

We continue to ask all Members to tag your social media posts with #OnlyinWhistler so that we can share your images and stories through our channels, and email your content ideas to content@tourismwhistler.com. Even though tourism remains on hold, maintaining engagement with our followers is critical to keeping consumers connected to the Whistler brand and in keeping Whistler top of mind when the time for travel resumes.

Research Insights

The Tourism Whistler Research department has been focused on monitoring resort performance, industry trends and best practices, as well as forecasting and scenario planning to help us identify opportunities and plan our business recovery strategy.

Tourism Whistler recently surveyed our Research Panel to measure COVID-19 Sentiment and 2020 Travel Intentions. The survey was conducted by email from April 23 through to April 30, and was sent to 5,700 people. We received 1,787 responses for a 31% response rate – Tourism Whistler’s most answered survey since the Research Panel’s inception. This survey was the first in a series Tourism Whistler plans to distribute over the next several months to monitor trends and changes in COVID-19 and travel sentiment. View the results of the survey, and insights that can be leveraged for business recovery planning, here.

View more reports and submit a data request by visiting the Research section of the member site.

Close