Destination Development

Destination Development

Destination Development takes a leadership role in preserving and improving the Whistler experience, which impacts visitors, Members and local residents. Using visitor research and customer feedback on the destination, the team works with member businesses to facilitate the creation of new experiences or improvement of existing products and experiences, and promotes meaningful and memorable interactions between visitors and members in line with the Whistler brand.

Signature initiatives include the Whistler ‘Out on the Town’ series, sector spotlights and ecotourism-driven experiences.

COVID-19 Update: Please note many of the experiences listed below have been postponed, please view each individual experiences tab for current updates.

Below is a list of current and upcoming Destination Development initiatives and research projects. If you have any questions or have a new idea to explore, please contact Katie Williamson, Manager of Destination Development, at or (604) 938-2775.

Mid-April - June Spring Ecotourism

Spring Ecotourism

Celebrate the coastal rainforest and explore Whistler Valley in springtime.

June Health & Wellness

Health & Wellness

Celebrate Whistler’s ample opportunities for relaxation, fitness, rejuvenation, nutrition and the pursuit of a healthy lifestyle.

Fridays in October Whistler Wine Walks

Whistler Wine Walk

Explore Whistler’s bustling gallery scene while sampling hors d’oeuvres and wines from BC wineries every Friday night in October.

October Whistler Craft Beer Month

Whistler Craft Beer Month

Celebrating craft beer all month long. Bars, pubs, restaurants, activity and wellness partners invited to participate!

Late October Whistler Frights & Delights

Whistler Frights & Delights

There’s a mountain of frights and delights to find in Whistler for Halloween, from family-friendly events and activities to film screenings and late-night parties.

November Fall Ecotourism

Fall Ecotourism

Celebrate the magesty of the mountains, fall foliage and explore Whistler in fall.

Early December Light up the Village

Light Up the Village

Explore the Village, take in the beautiful seasonal light displays, do some holiday shopping and have some fun before the festive season kicks in.