Destination Development
Destination Development takes a leadership role in preserving and improving the Whistler experience, which impacts visitors, Members and local residents. Using visitor research and customer feedback on the destination, the team works with member businesses to facilitate the creation of new experiences or improvement of existing products and experiences, and promotes meaningful and memorable interactions between visitors and members in line with the Whistler brand.
Signature initiatives include the Whistler ‘Out on the Town’ series, sector spotlights and ecotourism-driven experiences.
COVID-19 Update: Please note many of the experiences listed below have been postponed until 2021, please view each individual experiences tab for current updates.
Below is a list of current and upcoming Destination Development initiatives and research projects. If you have any questions or have a new idea to explore, please contact Katie Williamson, Manager of Destination Development, at kwilliamson@tourismwhistler.com or (604) 938-2775.
Mid-April - June
Spring Ecotourism
Celebrate the coastal rainforest and explore Whistler Valley in springtime.
June
Health & Wellness
Celebrate Whistler’s ample opportunities for relaxation, fitness, rejuvenation, nutrition and the pursuit of a healthy lifestyle.
Fridays in October
Whistler Wine Walk
Explore Whistler’s bustling gallery scene while sampling hors d’oeuvres and wines from BC wineries every Friday night in October.
Late October
Whistler Frights & Delights
There’s a mountain of frights and delights to find in Whistler for Halloween, from family-friendly events and activities to film screenings and late-night parties.
November
Fall Ecotourism
Celebrate the magesty of the mountains, fall foliage and explore Whistler in fall.
Early December
Light Up the Village
Explore the Village, take in the beautiful seasonal light displays, do some holiday shopping and have some fun before the festive season kicks in.