Tourism Whistler

Recruiting Employees to Live, Work & Play in Whistler

Tourism Whistler, in partnership with the Whistler Chamber of Commerce, has created a new series of video assets to help our member businesses and resort partners recruit employees.

Attracting and retaining a stable and passionate workforce is critical to the economic health of our destination, and we recognize securing adequate staffing is the most significant challenge facing businesses across the hospitality sector as we work to recover from the COVID-19 pandemic.

The cornerstone of this new video asset library is a full-length signature recruiting video featuring iconic Whistler visuals and commentary from real employees detailing what makes Whistler such a special place to live, work and play.


Watch the Live, Work & Play in Whistler video here:

In addition to the full-length signature recruiting video, Tourism Whistler has also created a series of 15-second short videos that can be leveraged in social media and digital advertising. These videos have been intentionally produced without branded endplates so that member businesses and resort partners have the option to customize them with their own personalized call-to-action (CTA).

The 15-second short videos are available on the Tourism Whistler Content Hub.


How is Tourism Whistler Planning to Use These Videos?

Tourism Whistler will be leveraging these assets in our owned channels, including a dedicated landing page on whistler.com, a Live & Work in Whistler blog, and organic posts on Go Whistler’s social media channels. A full blocking chart detailing Tourism Whistler’s distribution plan is available on the right-side of this page.

In partnership with the Whistler Chamber of Commerce, Tourism Whistler also intends to leverage these new video assets in a dedicated resort-wide employee recruitment campaign to further assist local businesses through this challenging period. Campaign planning is currently underway and an update will be provided when ready.

The call-to-action for this campaign will be the Workforce Hub on the Whistler Chamber of Commerce website.


How Can Member Businesses and Resort Partners Use These Videos?

We encourage all Whistler businesses and resort partners to leverage these new video assets as part of their recruiting strategies. Our collective efforts to inspire and attract more employees to live and work in Whistler is good for all of us.

Please share the Live, Work & Play in Whistler video through your channels.

Businesses also have access to the raw 15-second short video files so that they can be customized with your company’s branded endplate and call-to-action.

The customizable video files are accessible on the Tourism Whistler Content Hub.


Do You Have Questions or Need Further Support?

If you have any questions about the new recruiting videos, or need help accessing or customizing the videos so that they can be effectively leveraged through your channels, please reach out to:

Kimberly Hume, Senior Manager, Data Marketing & Creative Services, khume@tourismwhistler.com

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