Health & Wellness

Nourish Whistler Wellness Series

Tourism Whistler promotes June as the time to visit for all things wellness - with Whistler's abundant events and opportunities for relaxation, fitness, rejuvenation, and nutrition. To drive visitation: Customers booking 3+ night stays on Whistler.com for arrivals between June 1 - 30, 2024 are eligible to receive 3x free $50 Wellness Vouchers to use at participating locations.

If you have any questions, a new event idea to explore, or a wellness product or event to promote, please contact Bree Eagles, Event Manager, beagles@tourismwhistler.com

$150 Wellness Voucher Program (June 2024)

A Whistler Wellness Voucher promotion has been created to drive overnight visitation and extend length of stay this June. Customers booking 3+ night stays on whistler.com for arrivals from June 1 - 30 are eligible to receive $150 in wellness spending to use at partner locations. Wellness-focused members are invited to participate!

There is no cost to participate, and participating locations will be reimbursed 100% for each voucher redeemed at their location.

All participating locations must agree to the following:

  • Be a current member in good standing of Tourism Whistler
  • Open for the duration of the initiative (June 1 - 30, 2024)
  • Accept all vouchers at the full $50 value, without restrictions. Vouchers will have no cash value, so no change should be given, and customers must use the full amount.
  • Locations are responsible for ensuring staff are familiar with the program requirements associated with our digital voucher platform, CouponTools. Locations must create their own POS system for processing vouchers. This 'How To' instructional video is a great reference!

Please sign up by April 8, 2024, to participate.

Further details will be sent to all interested businesses - please email promotions@tourismwhistler.com if you are interested in participating.

Events & Programming

Tourism Whistler promotes June as THE time to visit for all things wellness - with Whistler's abundant events and opportunities for relaxation, fitness, rejuvenation, and nutrition. To enhance Whistler's existing wellness offerings in June, Tourism Whistler also works with Watermark Communications to produce unique programming throughout the month to elevate the experience and events available. For 2024, the following events are being developed - more details coming soon.

  • Wellness-focused Restaurant Dinners (Fridays)
  • 'Grillin' and Chillin' (Saturdays) and Sunday Brunch (Sundays) series - guest chefs prepare delicious creations with a nutritious focus at the Station House overlooking Alta Lake. Be nourished, meet the chefs, and get cooking tips in a serene setting.
  • Night Market - sample from healthy food and drink options, connect with a variety of wellness experts, and more.
  • Speaker series, workshops and Masterclasses
  • Free movement events - dance, yoga, and fitness classes offered for free, supported by the RMOW.
  • Indigenous Celebrations, Paint and Picnic Art Class, Summer Solstice Celebration, Nature Walks, Sound Baths, and more.
  • Whistler Farmers' Market (Sundays)
  • Running, biking and fitness events:
        • May 31 - June 2: Whistler Half Marathon Presented by Smartwool
        • June 8: Run Comfy Numb
        • June 8: Back Forty Marathon XC MTB Race
        • June 15: XFONDO Whistler
        • June 22: Tenderfoot Boogie Trail Race

All programming will be hosted on whistler.com/wellness.

Get Involved

1. Participate in the Wellness Voucher Program: Open to wellness-focused members. Email promotions@tourismwhistler.com if you are interested in participating.

2. Create a wellness experience: Do you have a fun, creative idea that will help June visitors experience Whistler's healthy and active lifestyle? Let's partner! Suggestions include:

  • Prominent drop-in, public fitness events (outdoor yoga, boot camps, fun- or trail-runs)
  • Fitness demonstrations on location (acrobatics, silks, yoga performers, etc)
  • Nutritionally themed dinners, seminars or events (paleo, keto, vegan diets, gardening etc)
  • Consumer tradeshows or other culinary event

To learn more about available funding for new or related wellness experiences, please review our Experiences Fund Application Criteria.

3. Feature a Wellness Event Listing: All Health & Wellness-oriented events can be entered in our normal Events Listing Calendar, and may be promoted on the dedicated Wellness Event page on whistler.com/wellness

Submit your Wellness events here.

Marketing

"Nourish Whistler Wellness Series" is supported by a paid advertising campaign by Tourism Whistler:

  • Markets: BC and washington
  • Budget: $80K
  • Timing: May 6 - June 12, 2024
  • Tactics (awarenedd and tactical):
        • Sponsored content with Impact Magazing, VanMag (includes BC Living), 425, Seattle Met
        • Targeted Spotify ads
        • Targeted social ads across Facebook, Instagram and Pinterest
        • Paid Search
        • Display ads leveraging first and second party data
  • Tourism Whistler will also pormote across its owned channels including email, blog, social, travel media and web.