DLITD leverages social media, blogs, videos, and media coverage to educate visitors and residents about responsible practices for hiking, snowmobiling, waterway exploration and more.
Below is an example of a video series that was shared to DLITD’s social feeds in 2024, featuring comedian, Katie Burrell in the Bad House Guest Series:
In 2024, the campaign expanded its efforts by installing 180 physical signs in high-traffic areas. QR codes on the signs link users to additional resources on how to enjoy nature responsibly. There are currently more than 155 signs installed throughout the Sea to Sky Region, from North Vancouver to Whistler to the Duffey.
Ultimately, the goal of the DLITD campaign is to increase the likelihood of positive visitor experiences, which will in turn lead to longer stays, return visits, and positive recommendations to friends and family. This helps ensure the sustainability of tourism-based businesses, creating a fertile environment for new tourism opportunities in the Sea to Sky Region.