Recruiting Employees to Live, Work & Play in Whistler

Attracting and retaining a stable and passionate workforce is critical to the economic health of Whistler.

To support this resort-wide priority, Tourism Whistler, in partnership with the Whistler Chamber of Commerce, has executed two dedicated employee recruitment campaigns.

The first campaign was executed in early winter 2021 and targeted domestic workers. The second campaign was executed in spring 2022 and targeted workers from the US, UK and Australia.

To support recruitment campaign efforts, Tourism Whistler created a resort-wide employee recruitment video series. The cornerstone of the video series was a full-length signature recruiting video featuring iconic Whistler visuals and commentary from real employees detailing what makes Whistler such a special place to live, work and play.

Watch the Live, Work & Play in Whistler video here:

Tourism Whistler also created a series of 15-second short videos that can be leveraged in social media and digital advertising to help member businesses and resort partners recruit employees. These videos have been intentionally produced without branded endplates so that members and partners have the option to customize them with their own personalized call-to-action (CTA).

The 15-second short videos are available on the Tourism Whistler Content Hub.

Tourism Whistler has leveraged these assets in its owned channels, including a dedicated landing page on whistler.com, a Live & Work in Whistler blog, and organic posts on Go Whistler’s social media channels.

How Can Member Businesses and Resort Partners Use These Videos?

We encourage all Whistler businesses and resort partners to leverage these video assets as part of their recruiting strategies. Our collective efforts to inspire and attract more employees to live and work in Whistler is good for all of us.

Please share the Live, Work & Play in Whistler video through your channels.

Businesses also have access to the raw 15-second short video files so that they can be customized with your company’s branded endplate and call-to-action.

The customizable video files are accessible on the Tourism Whistler Content Hub.

Do You Have Questions or Need Further Support?

If you have any questions about the recruiting videos, or need help accessing or customizing the videos so that they can be effectively leveraged through your channels, please reach out to:

Kimberly Hume, Senior Manager, Data Marketing & Creative Services, khume@tourismwhistler.com