About Tourism Whistler

Legally known as the Whistler Resort Association, Tourism Whistler is the non-profit member-based marketing and sales organization representing Whistler. We also operate the Whistler Conference Centre, the Whistler Golf Club, and the Whistler Visitor Centre, as well as Whistler.com - Whistler's official source for accommodation and activity bookings and information.

Formed in 1979 - at the recommendation of the provincial government - Tourism Whistler is responsible for promoting the resort as an international, four-season destination with the goal of increasing overnight visitation.

Tourism Whistler represents more than 8,000 members who own, manage and operate properties or businesses on resort lands including hotels, restaurants, activity operators and retail shops.

Seven elected individuals and six appointees represent the various sector interests on the 13-member Board of Directors; the activities of Tourism Whistler are further directed by its membership through bylaws that are approved by the municipal council and the provincial Ministry of Municipal Affairs. The Annual General Meeting and election of directors is held each year in May.

Membership assessments are the primary source of funding for the world-wide marketing and sales initiatives that Tourism Whistler manages and directs, supplemented by net income from operating centres, sponsorship and funding.

Purpose

To honour and celebrate Whistler’s unique mountain culture.

Vision

To be the most valued, respected and sustainable mountain destination.

Mission

To inspire mountain enthusiasts and adventure seekers to experience and share Whistler again and again.

Whistler.com

Whistler.com provides a superior one-stop-shop for Whistler vacations. Tourism Whistler’s website is the primary vehicle for information, supported by the call centre and online booking engine. Whistler.com contributes to the economic viability for the resort while strengthening the brand of Whistler and optimizing the marketing call-to-action.

Whistler.com was incorporated and has been operating as a central reservations company for Whistler Resort since December 2000. The website is owned by the Resort Municipality of Whistler (RMOW) and Tourism Whistler.

Mission

Whistler.com delivers visitors to the resort by promoting and selling Whistler through Tourism Whistler’s comprehensive, user-friendly website and through effective conversion and retention programs, thereby contributing to the viability of all resort partners and creating shareholder value.