Tourism Whistler

Affiliate Membership

Tourism Whistler’s Affiliate Membership Program provides businesses operating outside of Whistler's designated “Resort Land” the opportunity to establish a formal working-relationship with Tourism Whistler.

This program is designed to complement the services offered by our compulsory members and fill any gaps in the products and services available to Whistler's visitors.

Benefits of Becoming an Affiliate Member

As an Affiliate Member, you will have access to the same tools and resources available to all Tourism Whistler Members, including:

  • The member website which serves as a central hub for information and resources.
  • Visitor research reports and resort performance metrics prepared by the Tourism Whistler Research Department.
  • Marketing resources, including seasonal campaign toolkits, member opportunities, business event opportunities, and access to professional photos, videos and b-roll.
  • A business listing on the Whistler.com Business Directory.
  • Weekly member newsletters, featuring updates on the latest tools and opportunities.
  • Exclusive access to member-only meetings and events, such as the Summer and Winter Launches, Inside Scoop Trade Show, and Social & Digital Media Meetups.
  • Opportunities for exposure through Tourism Whistler’s sales and marketing efforts (subject to discretion).
  • Potential to be sold through Whistler.com, Whistler’s official source for visitor bookings and information (at the discretion of Whistler.com).
  • *Note: Affiliate Members are not eligible to vote at Tourism Whistler’s Annual General Meeting.

    Membership Fees

    The table below provides a general example of current fees for the main categories of Affiliate members. Please note that your business may not fall under one of these categories, and the fees for each business are determined based on several factors. Each application is evaluated by Tourism Whistler staff and acceptance into the program is not guaranteed.

    Business Type Criteria for Rate Level 1 Level 2
    Transportation Based on sales $624 $1,040
    Activity Based on sales $624 $1,040
    Retail Based on customer-facing space $624 $1,040
    Food & Beverage Based on customer-facing space $624 $1,040
    Service (e.g. spa) Based on customer-facing space $624 $1,040
    Accommodation Properties must be properly zoned and licensed
    Single Property (e.g. B&B) Within Whistler (between Emerald and Function Junction) - 90% of Assessment Fee Value (based on number of bedrooms)
    Single Property (e.g. B&B) Outside of Whistler (but nearby) - 25% of Assessment Fee Value (based on number of bedrooms)
    Property Management Company Flat Fee - $1,040
    Hostel or Campground Flat Fee - $1,040

    Prices quoted do not include GST

    For any questions about fees, please contact Member Relations.

    Affiliate Membership Eligibility Criteria

    To qualify as an Affiliate Member, businesses must meet the following criteria:

    • Be a visitor-facing business or fill a specific need that directly supports tourism, as determined by Tourism Whistler.
    • Be physically located in Whistler or contribute positively to the resort's visitor experience.
    • Be in business in the resort for at least one year, with a track record of positive guest feedback and reviews.
    • Operate legally and ethically, with all required licensing, zoning, and approvals in place.

    Additional Information for Property Management Companies

    Please read this information carefully before you apply for affiliate membership. To be eligible:

    • All properties must be resold on whistler.com.
    • Should have a minimum number of ten properties.
    • Must use sales platforms that are compatible with our booking engine, Inntopia. Please note Airbnb is not compatible.
    • All properties must be located on Resort Lands.

    How to Apply

    If your business meets the eligibility criteria, and you’re interested in becoming and Affiliate Member, please complete the online Affiliate Application Form.

    Affiliate Membership intake dates are January 1st, June 1st and September 1st.

    For any questions about membership contact the Member Relations Department, at membercommunications@tourismwhistler.com.