Overview of Purpose, Mission, Vision
You can find the Purpose, Mission and Vision information here: About Tourism Whistler
Tourism Whistler is a legislated mandatory membership organization, empowered to market Whistler on behalf of its Members. All owners on designated "Resort Lands" in Whistler must be a Member of Tourism Whistler and contribute assessment fees to support ongoing marketing and sales initiatives.
Owners or Tenants of residential or commercial property on Resort Land as defined by the Resort Municipality of Whistler Act (linked on the right) are mandatory members of Tourism Whistler and pay fees to support the marketing and sales efforts.
Fees are assessed on all properties on Resort Land including bare land, commercial properties and accommodation. Fees are calculated based on the configuration, location, usage, zoning and covenants of a property, so it is best to check with the Assessments Department before quoting to a client. You can reach the team at 604.938.2742 or by email at firstname.lastname@example.org
Board of Directors
Tourism Whistler is governed by a 12 member Board of Directors – seven elected and five appointed.
Members of Tourism Whistler are encouraged to participate in the annual Election of Directors. Depending upon their classification and status with respect to outstanding assessments, a Member will be eligible to vote for Director position(s) representing specific Member categories up for election in any given year. Only Members eligible to vote will receive a voting package prior to the Annual General Meeting.
On behalf of its Members, the Board establishes the vision, mission, strategic objectives and priorities for Tourism Whistler, contributes to and approves the annual business plan, approves operating and capital budgets and ensures continued financial viability and the fulfillment of the organization’s mission.
Accountability to our members
Tourism Whistler is accountable to you, our Membership, to show results for your assessment dollars. Your monies are invested in marketing and sales initiatives aimed at achieving our primary objective: increasing overnight visitors to the resort. Our initiatives include brand advertising, group sales, promotional campaigns, events and media relations – all focused on attracting guests to the resort. The whistler.com website and Coast Mountain Reservations (1-800-944-7853) provide central reservation service for the resort, ensuring that potential visitors directed to this call-to-action – via our marketing and sales efforts – are given the information and encouragement they need to book their visit to Whistler.
While Member assessment fees account for approximately 70% of our marketing and sales budget, Tourism Whistler also acquires funding through its operations (i.e. Whistler Conference Centre, the Whistler Golf Club and whistler.com) as well as sponsorships and partnerships. To leverage the impact of our Members’ assessment dollars and optimize our investments, Tourism Whistler continues to identify and access new funding sources.